BYU Student All Sport Pass

For their sales push for the 2012-2013 athletic calendar, BYU wanted a cost effective way to create a longer spot ~3min. One of their biggest challenges was that this spot wasn’t only meant to be a sales pitch, but a densely informational one as well. Complicating things even more, this would be going out to the student body which would require this to be continually, thoroughly, entertaining.

Budget constraints wouldn’t allow for any shooting to be done, and there was a dearth of highlight material for many of the smaller sports. It was decided that the spots would take a very graphically focused bent, and it’d have to be funny.

The end result garnered praise from students and faculty alike. Other organizations like the Ohio State Athletics Department called to say how much they loved it.

Edit: Final Cut Pro

Production Company: Canasian Media
Director: Jon Howe
Editor: Jon Howe
Written by: Jon Howe & Jared Brenner
Highlights courtesy of: BYU Athletic Communications

About Us

Canasian Media has been a mainstay of commercial production for more than half a decade.
Our commercials have played during the NCAA Basketball Tournament, on the largest HDTV in the world in Cowboy Stadium, on TV and in numerous other large venues.