Ronnie Ron & Roscoe
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Bill approached Canasian Media to create an episodic campaign that would release a short video prior to every home game.
The shoot was structured for Lamont and Charles to have as much room to improvise as possible. There were outlines for all of the proposed episodes, but many of the final spots were completely improvised on set.
The promotion was a wildly successful leading the BYU Athletic Marketing team to present at the NACMA Conference (National Association of Collegiate Directors of Athletics) and garnering them an award for “Best In Show – Student Promotion”.
Camera: Panasonic HVX-200
Edit: Final Cut Pro
Production Company: Canasian Media
Director: Jon Howe
Written by: Charles Abouo, Lamont Morgan Jr. & Jon Howe
Director of Photography: Jon Howe
Editor: Jon Howe